Behind The Smoothie
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Maui Wowi Hawaiian's Behind The Smoothie |
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When Mitch York entered into this decade long journey with Maui Wowi, he had no idea he would make it into what it is today. Beginning as an Empire Builder in the New York area, he worked events as many franchisees do when first starting out. But then something clicked. When the opportunity presented itself to work catered events, Mitch jumped at the chance and has been doing it ever since; revolutionizing the entire business model to what it is today.
Mitch brought the concept of catering to the Maui Wowi Mainland headquarters and suddenly, the portable tiki hut catering unit was born. Through the process, he discovered a clear niche that seemed to work extremely well for him and for Maui Wowi. He catered everything from Sweet Sixteen parties, Bar Mitzvahs, corporate events, colleges; you name it, he's probably done it. All the while, finding a way to make it work for his lifestyle, his family, and his goals. Having the flexibility and freedom to turn it on or off and access to an infinite number of opportunities, Mitch realized there's enough work out there for everyone. Turning this idea into a unique business model, Mitch has partnered with other Maui Wowi franchisees to supply them with events through a cooperative partnership, which has grown the brand and created a mutual benefit for franchisees across the nation.
To find out more about the booming business he has built in New York…click the link below for the full interview.
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For more information on franchise opportunities, please contact:
Justin Livingston  
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